A cheap hit late in the third quarter of the Chicago Sky’s game against the Indiana Fever on Friday night exposed the other side of the Caitlin Clark Effect.

Late in the third quarter of the Sky’s game at the Fever on May 31, Chicago’s Chennedy Carter hit a jumper to bring the Sky within four points.

Indiana took the ball out. Clark stood a few steps away from the baseline awaiting the inbounds pass.

Carter slammed her shoulder into Clark, knocking Clark to the floor. Replays showed Carter saying what appeared to be an expletive before the contact.

A foul was called. Fans booed. The game moved on. Indiana won.

Clark told reporters, “That’s just not a basketball play.”

Carter told reporters, “I ain’t answering no Caitlin Clark questions.”

But there are questions to be answered.

Was Carter’s beef against Clark for some in-game trash talk? In the previous Fever possession, Clark can be seen jawing toward Carter after a Fever score.

Or was Carter’s hip thrust really being directed at the fans and league who have cheered Clark and celebrated her career-to-date achievements while ignoring or underplaying those of athletes that have accomplished more on the professional level?

Was Carter’s outburst a sign of jealousy or shortsightedness?

Clark became the face of the 27-year-old league before the Indiana Fever even selected her as the No. 1 pick in this year’s draft.

Here in the Hawkeye State, Clark is a beloved folk hero on par with Chuck Long, Dan Gable, and Fred Hoiberg.

This makes sense. Clark set the Division I basketball scoring record — men’s and women’s — often by sinking shots from unbelievably long range.

Clark sold out not only every game at Carver-Hawkeye Arena, but also every road game in which she played. The women’s national championship game drew more viewers than the men’s championship.

The WNBA marketing gurus would be fools not to tap into that charisma. For Iowans, it’s pure joy to see one of our own, a kid from West Des Moines, be the center of the sports universe.

But there is another side to the Caitlin Clark Effect, which has nothing to do with Clark personally, but is a reminder that many Americans would rather root for white women a lot more than Black women.

Yes, I’m writing about race.

No, I’m not calling everyone who cheers for Caitlin Clark a racist.

My dad and I have watched all but one of Clark’s WNBA games together. It’s been lovely father and son bonding over women’s basketball.

We are not watching these games because we are racists. We started watching Clark’s Iowa games on TV this winter after Mom died. It was something we could enjoy together during our grief.

This does not mean that there isn’t a racial issue with the WNBA. Since its founding in 1996, the WNBA has consistently marketed white players over Black players, a dubious distinction that continues to today.

Sabrina Ionescu, Kelsey Plum, and Breanna Stewart, all white players, see more league marketing time than Black players such as Las Vegas Aces’ A’ja Wilson, Jonquel Jones of the New York Liberty, or the Phoenix Mercury’s Kahleah Cooper.

Some 63.8% of WNBA players identified as Black in 2023 while 19.1% of players identified as white.

Consider a recent CarMax ad that featured retired Seattle star Sue Bird, Ionescue, and Wilson; two white players and one Black — almost a complete reversal of the league’s actual makeup.

None of this is Clark’s fault. Race problems in America existed long before any of us were born. She doesn’t decide what the media covers or who gets marketed.

And there must be something special about Clark. Even with overmarketing white players for 27 years, teams didn’t get private planes until Clark entered the league.

Clark can only control her play and she’s playing well in her first season. She averages 16.9 points a game which is good for 16th in the league through her first 10 games.

For perspective, Dallas Wings guard Arike Ogunbowale leads the league with 27.5 points per game and Las Vegas center Wilson averages 26.5 points per game.

Still, the headlines all seem to be about Clark. She’s the star of the league playing for a poor performing team; the Fever were 2-8 through the end of May.

I don’t know why Chennedy Carter knocked Clark down. We encourage empathy at the middle school where I teach. Empathy requires us to put ourselves in other people’s high tops.

If I were a Black player in the WNBA and the only player anybody was talking about was a white kid who hasn’t proven anything in the pros, I would strongly suspect the issue is race.

This doesn’t excuse Carter’s foul, but I could understand a Black player in her fourth year in the league would get sick of a white rookie getting all the attention.

Yet, the WNBA needs Clark’s star power. Nobody paid attention to the WNBA with this level of intensity before Clark arrived.

In the end, the ultimate measure of the Caitlin Clark Effect will be if more people are tuning in and cheering for teams other than Fever and players other than Clark.

Then we’ll truly know if her rising star shines a light on all.


Daniel P. Finney, a member of the Iowa Writers Collaborative, wrote for newspapers for 27 years before being laid off in 2020. He teaches middle school English now. Please consider a subscription or donation to support this work through any of the following payment vendors.
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9 responses to “Why some WNBA players may be sick of the ‘Caitlin Clark Effect’”

  1. Darryl Fleming Avatar
    Darryl Fleming

    100 % correct . The WNBA’s promotion & coverage of her is the issue . As you indicated , disproportionate marketing of white players over black is an issue . When it is thrust in faces of these players that still in 2024 , a white face is promoted as having more value than a black one , how should they react ? How should they feel ? The top & best players in the league are black . The white players are excellent as well . By the way , it is almost not mentioned at all that Clarke leads the league in turnovers at 5.7 . Turnovers lead contribute to losing since every possession is valuable … right ?

    Like

    1. Daniel P. Finney Avatar

      I disagree that Clark’s turnovers and foul problems have not been covered. It’s not that she isn’t playing well. It’s that if the Caitlin Clark Effect matters, the new fans would still watch if she was out for a few games with an injury. I don’t know if that’s true.

      Like

  2. Darryl Fleming Avatar
    Darryl Fleming

    When did this happen that one should not have to earn their way … prove your worth as opposed to things being handed to them . Potential is one thing . Thus a decent salary based on passed performance is applicable . Proving that one deserves such once acquiring it is quite another . Others don’t have to respect nor engratiate Clarke because she’s popular , scored alot of points at Iowa or because she’s white . She has to prove she’s who she is said to be at the WNBA level . Once she does that , she’ll get her respect . The excessive coverage of her is ridiculous and rightfully / predictably is creating the air of resentment amongst other players .

    Like

  3. Nancy Gilchrist Avatar
    Nancy Gilchrist

    they are jealous and that’s not Caitlyn Clark’s problem except when they assault her. But what they don’t know is that they are going to make her stronger and tougher and that will come back to bite them.

    Like

    1. Daniel P. Finney Avatar

      I agree jealousy is a factor. She faces the common challenge of “show me what you’ve got rookie.” But I believe there is a deeper anger that has nothing to do with Clark personally — she just happens to be the face for it.

      Like

      1. Nancy Gilchrist Avatar
        Nancy Gilchrist

        I agree with you that there is more to it but that shouldn’t be here problem

        Like

  4. Jobryna Fice Avatar
    Jobryna Fice

    No one wants to say it, but it is race. Black are always pushed to the side when you have a white woman in front. FACTS. Stop ignoring this issue and fix. Equal coverage on the players would be the right thing to do. This country loves to ignore race issues especially when it involves a black women being treated wrong. I doubt if this ever changes. Black women we have to be our own voices and fight for ourselves.✊🏾

    Like

  5. amyk611 Avatar
    amyk611

    Nice job. Very reasoned approach. Thanks.

    Amy

    Like

  6. Kim Avatar
    Kim

    I think WNBA players need to all start playing with some fire. As a woman I’m not afraid to say the games are pretty boring bc of pace and the women are expected to be kind and considerate, anpologizing for being successful. Any show of competitiveness is vilified. The NBA fans like that fire. Remember the Pistons in 1989 and 1990? We need to drop the bs calls for kindness and good “sportsmanship”. Why is the wnba treated like peewee baseball? Does everyone get a trophy too?

    The WNBA players who are feeling a way should get out there and show us what they’ve got. I wanna see a damn Rucker park game. Sports change as players change. Push the sport. Whenever these kinds of feelings come up in the black community we go harder in the paint whether it be music film or sports. Apply that same idea but in the WNBA.

    Like

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